Proactive CFO & Tax Support for Business Owners
Stop Guessing.
Start Running Your Business
With Financial Clarity.
Supporting entrepreneurs in NY, NJ, and across the U.S. who want to stop reacting and start planning ahead.
Heartfelt CFO & Tax Services combines accurate bookkeeping, thoughtful tax strategy, and ongoing guidance so you’re not guessing, scrambling, or finding out too late. We don’t just clean things up. we help you stay ahead.
WHO WE ARE
Why Heartfelt?
Built Heartfelt CFO & Tax Services because too many business owners feel anxious about their numbers — even when their businesses are doing well. They’re working hard, but they don’t have clear financial visibility, real planning support, or anyone helping them think ahead.
Our work blends bookkeeping, tax strategy, and ongoing advisory support into one steady relationship. You’ll know where you stand, what needs attention, and what decisions actually move the needle, without feeling overwhelmed or judged.
Utilizing our bookkeeping and accounting services is a smart choice for any business.
Achievements
Payroll Service
© 2025 Heartfelt CFO. All rights reserved.
Utilizing our bookkeeping and accounting services is a smart choice for any business.
Achievements
Payroll Service
© 2025 Heartfelt CFO. All rights reserved.
Utilizing our bookkeeping and accounting services is a smart choice for any business.
Achievements
Payroll Service
© 2025 Heartfelt CFO. All rights reserved.
WHO WE SERVE
FILTERING + FIT
Common challenges we see
Books that are behind, messy, or always playing catch-up
Month-end closes that never really “close”
Overpaying in taxes because no one is planning ahead
No real visibility into cash flow or spending
Business owners doing financial admin themselves — late at night, stressed, and unsure
You’re likely a good fit for us if
Done with DIY finances—ready for real support
Wants proactive guidance, not reactive scrambling
Values clarity, structure, and knowing where things stand
Wants to understand the numbers without becoming an accountant
Ready to invest in support that pays for itself
If this sounds like you, you’re likely a fit for one of our two packages.
OUR PACKAGES
TWO OPTIONS ONLY
Heartfelt CFO & Tax Services works with established business owners who want more than clean books. Our packages are built for people who value proactive guidance, thoughtful tax planning, and a long-term relationship — not one-off fixes or DIY bookkeeping.
Proactive Package
Clean books + active guidance. No surprises.
The Proactive Package gives you a solid financial foundation and ongoing support so you’re not reacting to problems after they’ve already cost you money. We keep your books clean, your reporting clear, and your decisions grounded in real numbers.
Includes:
Month-end bookkeeping
Expense categorization and cleanup
Bank and credit card reconciliation
Clear P&L and financial reporting
Monthly advisory and planning calls
Proactive tax strategy and optimization
Guidance tied to your real business goals
If you want to feel organized, informed, and supported — this is the package.
Ideal for businesses with $250K–$1M in annual revenue
Growth Package
Strategic finance for business owners scaling on purpose.
The Growth Package is for owners who are past “getting organized” and focused on expansion, optimization, and smarter use of cash.
This is higher-touch advisory, deeper planning, and more strategic involvement — built to support hiring, growth decisions, tax efficiency, and long-term structure.
Includes:
Everything in the Proactive Package
Advanced cash-flow and profitability planning
Deeper tax planning and scenario modeling
Strategic decision support for growth initiatives
Ongoing CFO-level guidance as your business evolves
If you’re scaling — not guessing — this is where you belong.
Ideal for businesses with $250K–$1M in annual revenue
HOW WE WORK
90-DAY ONBOARDING OVERVIEW
Month 1
Understand + Clean Up
Show structure, clarity, and how clients get value fast.We review your current setup, align your books, assess prior returns, and clean up what’s been neglected or rushed. This is where clarity begins.
Month 2
Implement + Improve
We tighten systems, improve reporting, and introduce processes that make your financials easier to maintain and easier to understand.
Month 3
Plan Ahead + Optimize
We shift from reacting to planning. This includes tax strategy, forward-looking conversations, and setting you up to stay ahead — not just caught up.
CLIENT TRANSFORMATIONS
BEFORE → AFTER STORIES
Professional Services
Emily R.
Before
Books always behind. No confidence in the numbers.
After
Clean monthly reporting and clear financial visibility.
Service-Based Business
Emily R.
Before
CPA only showed up once a year.
After
Ongoing planning, regular check-ins, and proactive guidance.
CLIENT TRANSFORMATIONS
BEFORE → AFTER STORIES
Professional Services
Emily R.
Before
Books always behind. No confidence in the numbers.
After
Clean monthly reporting and clear financial visibility.
Service-Based Business
Emily R.
Before
CPA only showed up once a year.
After
Ongoing planning, regular check-ins, and proactive guidance.
Founder-Led Business
Emily R.
Before
Reactive, stressed, and unsure what to prioritize.
After
Predictable planning, calmer decision-making, and confidence.
Growing SMB
Emily R.
Before
Overpaying taxes without realizing it.
After
Missed deductions captured and tax strategy put in place.
Founder-Led Business
Emily R.
Before
Reactive, stressed, and unsure what to prioritize.
After
Predictable planning, calmer decision-making, and confidence.
Growing SMB
Emily R.
Before
Overpaying taxes without realizing it.
After
Missed deductions captured and tax strategy put in place.
FINAL DECISION
TWO PATHS
Explore our packages
See what’s included in the proactive or growth packages and decide which level of support makes sense for your business.
Book a discovery call
If you’re ready to talk through your situation, complete the short form and we’ll take it from there.